Marketing and Public Relations

Marketing studies

We offer comprehensive services in the area of marketing as one of the company’s concepts of business policy, the goal of which is the securing of maximum economic effect. We arrange the preparing of studies of basic marketing tools:

  • Market research
  • Planning a manufacturing program
  • Promotion of products and services

For preparing a marketing plan, we use the 4P marketing mix principles

  • Product/service
  • Price
  • Promotion – presentation of the product or service
  • Place – distribution

Public Relations

Rapid arranges the issuing of press releases, organizes cooperation with journalists, especially abroad, and makes arrangements for their visits to the Czech Republic, provides comprehensive services for holding press conferences, symposiums, and seminars, especially as a part of the state’s pro-export policy within the framework of the Czech Republic’s participation at foreign exhibitions and trade fairs. For this activity, we take advantage of the contacts we have built with foreign PR agencies in more than 30 countries around the world.

Related to this activity:

  • technical and linguistic preparation including printing and distribution of information bulletins at home and abroad
  • preparation of material for articles and placement of articles in the Czech and foreign press
  • realization of inserts in the foreign press